Alice Raynard
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Alice Raynard
Consultance - Consulting
  • Page d'accueil - Home
  • Français
    • Approche et vision
    • Stratégie et risques
    • Services juridiques
    • Études de cas
    • Engagement et honoraires
    • Confidentialité (PRP)
    • Perspectives
  • English
    • Approach and Vision
    • Strategy & Risk
    • Legal Services
    • Case Studies
    • Engagement & Fees
    • Privacy Policy
    • Insights
  • Contact

Insights

So what? GenAI and the Legal Sector

When Corporate Authenticity Meets the "Meme-Economy": A Lesson in Reputational Risk

When Corporate Authenticity Meets the "Meme-Economy": A Lesson in Reputational Risk

We hear a lot about how AI will "disrupt" the legal profession, with endless talk about crafty CRM integration and nifty research tools. But for many practitioners, the question remains: 

So what? And more importantly, how? 

More here: https://www.linkedin.com/pulse/so-what-genai-legal-sector-raynard-llb-m-ed-crm-cert-commerce-97qje/

Published March 31, 2026

When Corporate Authenticity Meets the "Meme-Economy": A Lesson in Reputational Risk

When Corporate Authenticity Meets the "Meme-Economy": A Lesson in Reputational Risk

When Corporate Authenticity Meets the "Meme-Economy": A Lesson in Reputational Risk

The recent reaction to the McDonald’s CEO "burger-making" video is a masterclass in modern reputational risk. While social media was quick to mock the execution, marketing experts suggest this "mockery" might actually provide a strange boost to brand awareness.
But for those of us in the governance sandbox, the takeaway goes deeper than just marketing metrics. 

It’s about the Cost of Disconnection. 

More here: https://www.linkedin.com/feed/update/urn:li:activity:7437135998825922560/?originTrackingId=E80I4yLAlM29fqCmRa7VRA%3D%3D

Published March 10, 2026

SME: Why Reputation is your most fragile asset

When Corporate Authenticity Meets the "Meme-Economy": A Lesson in Reputational Risk

SME: Why Reputation is your most fragile asset

We often talk about "cutting to the chase" in business, but when it comes to reputational risk, there are no shortcuts. For SMEs, a hit to your reputation isn't just about "bad press"—it’s about...

More here: https://www.linkedin.com/feed/update/urn:li:activity:7432822233615679488/Published February 26, 2026

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